As seen on
4.7 average from 700+ verified member reviews
60,000+Members
129Countries
500,000+Pounds lost
15 yearsSince 2011
Losing weight was never your problem. Keeping it off is.
You've done the diets. You've done the fitness classes. You've dropped ten or fifteen pounds and felt like yourself again for a while — and then a busy stretch at work, a holiday, an injury, and you were right back where you started. Again. Probably heavier.
You're not imagining it, and it isn't a discipline problem. Only about one man in five who loses weight keeps it off. That's what happens when every plan you've ever been sold has an end date.
And at this stage of your life, you're not looking for another quick fix. You're looking for the shift that keeps you strong, sharp and independent into your seventies and eighties.
Fit Father is the most proven health program in the world for men over 40. Built by a doctor, refined over 15 years, used by more than 60,000 men in 129 countries. Most men lose about 15 pounds in their first 30 days — eating real food, training three times a week for half an hour, following a plan they're still following a year later.
No extreme workouts. No injections. No overpriced clinics.
And you won't be doing it alone. A certified personal trainer messages you personally within 24 hours and walks with you the whole way — alongside 60,000 men on the same road.
$39 today for your first 30 days. Then $69/month. Or join for the year at $399 and lock that rate in for life. Cancel anytime — one message to my team. 30-day money-back guarantee.
As seen on
4.7 average from 700+ verified member reviews
Man to man
You've got a phone full of ads for three things right now. I want to be straight with you about all of them — the way I would if you were sitting across from me in my office.
GLP-1 drugs work. They also cost you muscle. The published research puts it at 25 to 39% of everything you lose — a quarter to nearly two-fifths of it isn't fat at all.
You're already losing 3 to 8% of your muscle every decade past 30 just from ageing. Add a drug that takes another third and skip the strength work, and you age faster, not slower.
If you're already on one, good — we'll show you how to keep your muscle while the medication does its job.
Your testosterone is probably fine. Your lifestyle isn't.
Yes, testosterone declines with age — roughly one to two percent a year past 40, and that's normal. But nine times out of ten, the tiredness, the soft middle and the flat libido men bring me come back with more protein, better sleep, resistance training and consistency.
Not a $300-a-month subscription you'll be on for the rest of your life.
Some of that science is real and I follow it closely. The pricing is absurd.
Influencer clinics run six figures a year. Some memberships are forty grand.
You don't need a concierge clinic. You need that science translated into something a working man can actually do on a Tuesday night.
I've worked with more than 60,000 men in 129 countries over fifteen years. Almost none of them were lazy. They were confused. They were overwhelmed. They were following plans written for 25-year-olds — two-hour workouts, weighing every gram of chicken, willpower as a strategy.
That doesn't work for a man with a job, a family, knees that aren't 25 anymore, and a calendar that's already full. And it's exactly why nothing has ever lasted.
Why this exists
Growing up, I watched my dad work exhausting hours. He skipped exercise. He didn't eat well. He was so busy providing for our family that I don't think he knew how important his health was until he'd lost it.
I was downstairs painting a model corvette with my little brother when I heard a thunderous boom from my parents' bedroom. I ran upstairs and found my father convulsing on the carpet, having a violent seizure. I had never seen him look helpless in my life. I screamed for my mother. We got him off the floor and to the hospital, where they ran blood tests and brain scans.
That was the night my father was diagnosed with terminal brain cancer.
Over the next few months I watched him lose everything. His ability to work. His ability to play with me. The entire second half of his life.
My father died at 42 years young. I was nine.
He missed my high school graduation. He missed my wedding. He'll never meet my daughter.
Growing up without him put a fire in my belly, and I swore two things. That I'd do everything in my power to stay healthy for the people who need me. And that I'd help other fathers get healthy and stay healthy, so other kids don't grow up the way I did.
That's the whole reason the Fit Father Project exists. It's why I'm still doing this fifteen years later.
The standard
After my father died I spent decades studying this — nutrition, exercise science, medical school, natural bodybuilding, then fifteen years actually coaching men through it. Along the way I worked out what any plan has to be if a man over 50 is going to succeed with it and, far more importantly, keep succeeding with it.
When I started training men, I couldn't find a single program that was all six. So I built one.
Why it never stuck
Most men blame age, genetics, or "letting themselves go." That's not what happened. Three specific things shifted — and every plan you've tried since ignored all three. That's why the weight came off and then came back.
Force 01
Testosterone falls roughly one to two percent a year after 40, so your body stops building and holding muscle the way it used to. Meanwhile you're losing 3 to 8% of your muscle every decade anyway.
And men carrying more long-term stress reliably carry more around the middle — it shows up in the research, and you can see it in the mirror.
It's not "just getting older." It's a set of measurable changes, and every one of them responds to training, protein and sleep.
Force 02
Here's what almost nobody tells you: your willingness to do hard things isn't a character trait. It's a brain system — the same dopamine circuitry that decides whether an effort feels worth making at all.
And the thing that most reliably predicts whether a man keeps going isn't willpower. It's whether he believes it'll work this time. Every attempt that fell apart chipped away at that belief, so by attempt number seven your brain is quietly voting no before you've begun.
That's not laziness. And it rebuilds the moment you start winning small again.
Force 03
You tell yourself you'll start Monday. But underneath, you've come to think of yourself as the tired guy, the former athlete, the one whose best years are behind him.
That matters more than most people realise. How a man sees himself predicts what he actually does — over and above how much he says he wants it. And when behaviour and self-image don't match, the pull back toward the familiar version of yourself is relentless.
Until who you think you are changes, nothing you do lasts.
Fix all three at once and everything gets easier. That's what the next 30 days are for.
SHOW ME THE PLAN — $39 »$39 today for your first 30 days. Then $69/month, or $399 for the year — locked in for life. Cancel anytime.
The plan
No calorie counting. No weighing food. No six tupperware containers on a Sunday.
You eat real food, following one simple portion rule you can use anywhere — your kitchen, a restaurant, an airport, your daughter's wedding. We hand you the grocery lists, 50+ five-minute recipes, and a fast-food survival guide for the weeks life gets crazy.
Your family eats the same meals. Nothing is completely off limits, including bread and pasta — we just show you which kinds. That's not a compromise. That's the entire reason men are still eating this way three years later.
Three times a week. Under two hours total. At home with a pair of dumbbells, or at the gym — your call.
Built by trainers who specialise in men over 40, which means joint-safe by design. No burpees, no box jumps, nothing that leaves your knees and lower back aching for three days. Every exercise has beginner, intermediate and advanced versions, plus modifications for bad backs, bad shoulders, replaced joints and old injuries.
The goal isn't to exhaust you. It's to build and keep the muscle that decides how strong you are at 70 — and how well you're still moving at 80.
Within 24 hours of joining, a real certified trainer on my team messages you personally. Not a chatbot. Not an autoresponder. A human being who learns about your body, your schedule and your limitations, and adjusts the plan around them.
After that you get daily accountability, week-by-week milestones, and support seven days a week inside the app. And you get 60,000 men in the Brotherhood walking the same road.
This is the piece every other program leaves out, and it's the reason our guys don't quit in week two. The single biggest predictor of whether you're still doing this in six months isn't the program — it's the men around you.
What happens
Day one starts with your coach. Together you set up your meal plan and your first workouts around your real schedule. Expect some soreness — that's your body waking up.
The eating feels like second nature and the workouts stop being intimidating. Clothes start fitting differently, energy comes back, and motivation quietly turns into habit.
Now you can see it. Strength, stamina, a shrinking waistline. Your coach helps you around whatever life throws at the schedule — because it will.
You're leaner, stronger, and for most men about 15 pounds down. But the real win is that you're not white-knuckling it. This week we lock in the habits so the results hold this time.
And then on day 31, you don't start over. You keep going.
Day 31
Let me be straight with you about what you're joining, because I'd rather tell you now than surprise you later.
Fit Father isn't a program you buy. It's a team you join.
And that's the whole point. Every other program you've tried ended — thirty days, six weeks, twelve weeks, then you're on your own again and the weight finds its way back. That was never a discipline problem. It was a design problem. Nothing was ever built to still be there in year three.
FF30X is how you start. But the men who actually change their lives don't stop at day 30. They keep going, and everything else opens up:
That's 15+ complete programs, and we keep adding to them.
If you cancel, you're out — the programs, the app, the Brotherhood, all of it. I'm not going to dress that up. But in fifteen years I've learned that the men who stay are the men who get their lives back, and the men who leave usually end up starting over somewhere else a year later.
I'd rather walk with you for the next thirty years than sell you a PDF.
Real men, real numbers
Not from crash dieting — from eating and training sensibly enough that they're still doing it a year later.
"I started at 232 lbs and was on medication for blood pressure, cholesterol and acid reflux. I'm sustaining at 189, my body fat is just above 14%, and I'm off all my meds now."
"I used to take a strong dose of blood pressure medication and I had high triglycerides. After six months I was completely off the medication and my blood work is great."
"I can mountain bike and hike with my kids for several miles, even carrying my youngest in my backpack. I sleep better."
"After the first week my joints weren't hurting as much. I wasn't lethargic. I had more energy. I lost 20 lbs in my first 30 days."
Mark, a 59-year-old father, lost 24 lbs in his first 30 days — and kept going.
Brian D. went from 361 lbs to 210 in ten months. Stephen A. lost 191 lbs in eighteen months and went from a 58" waist to a 36". Werner M. lost 90 lbs in ten months. These aren't typical 30-day results and we'd never pretend they are — they're what happens when a man stays.
$39 today. Then $69/month, or $399 for the year — locked in for life. Cancel anytime.
The maths
You already know roughly what these things cost, because you've priced at least one of them.
| What you'd need | On its own | Fit Father |
|---|---|---|
| A personal trainer who knows how to program for a man over 40 — three times a week | $660–1,800/mo | ✓ included |
| Ongoing nutrition guidance from a credentialed professional | $150–300/mo | ✓ included |
| An accountability coach who actually checks in on you | $50–150/mo | ✓ included |
| A gym membership | ~$50/mo | ✓ included |
| Sessions to work around old injuries | $80–150 each | ✓ included |
| 15+ complete programs for strength, mobility, travel, pain and stress | $40–200 each | ✓ included |
| A brotherhood of 60,000 men who won't let you quit | Not sold anywhere | ✓ included |
| Your cost | $1,000–2,400 every month | $69/mo |
Why pay a dozen people separately when one membership does all of it — for about a dollar a day?
Join today
Everything above. All 15+ programs. Your coaches. The Brotherhood. Starting with FF30X and your first 30 days.
Cancel anytime. Everything included from day one — all 15+ programs, your coach, and the Brotherhood.
And it renews at $399, every year, for as long as you stay. Prices go up. Yours won't.
$39 today for your first 30 days. Then $69/month. Or join for the year at $399 and lock that rate in for life.
Changed your mind? Send my team one message and we'll cancel you that day. No phone call, no retention offer, no survey.
30-day money-back guarantee. Instant access — you'll be inside in about five minutes.
Both plans include everything. No upsells, no tiers, no "premium" version you'll be asked to upgrade to later.
My promise
Try Fit Father for 30 full days. Follow the plan. Eat the food. Do the workouts. Lean on your coach and your brothers.
If you're not stronger, leaner, sleeping better and glad you did it — send my team one email and we'll refund every cent.
No forms. No phone calls. No hoops. No "are you sure?" survey.
And I'll do one more thing, because I don't believe in making money from men who forgot to cancel: on day 28, we'll email you to tell you your first month is nearly up — what you've done so far, what's coming next, and exactly how to stop if it isn't for you. No games. We've been doing this for fifteen years and we'd rather part as friends than keep someone who doesn't want to be here.
I built this to work. If it doesn't work for you, you shouldn't pay for it. The only way you lose is if you don't try.
Straight talk
Fit Father is wrong for you if:
And one thing that is not a reason to stay out: thinking you're too old, or that you've failed at this too many times already. You're not, and you haven't. I've watched men in their late 70s start here and outwork guys half their age.
Questions
$39 today, which covers your first 30 days. After that it's $69 per month and you can cancel anytime. Or join for the year at $399 — that's $33 a month, and it renews at $399 every year for as long as you stay, no matter what the price does later. We'll email you on day 28 to remind you your first month is nearly up, so nothing takes you by surprise.
Send my team one message — reply to any of our emails, or message us in the app — and we'll cancel you that day. No phone call, no retention offer, no survey asking you to reconsider. And if you cancel inside your first 30 days, we'll refund you in full.
Straight answer: it ends. The programs, the app, the meal plans and the Brotherhood all live inside the membership — that's what your membership is. I'd rather tell you here than have you find out later.
Most men lose about 15 pounds. Beyond that: the belly starts moving, clothes fit differently, the 3pm crash goes away, sleep improves. But the bigger win is that you'll have built habits that hold. You've lost weight before — this is about it being the last time you have to.
Because the others ended. Thirty days, six weeks, twelve weeks — then you're on your own, and roughly four men in five gain it back. Here there's always a next phase, a coach who knows your name, and 60,000 men who notice when you go quiet. That's not a motivational trick. It's just the difference between a product and a team.
Then you're exactly who this was built for. Every workout has beginner, intermediate and advanced versions, and your coach adjusts the program to where you actually are within 24 hours of joining. Nothing in here will wreck your knees or your back — no burpees, no box jumps. The men who transform most are usually the ones who started furthest away.
Workouts are 30 minutes, three times a week. Meal prep is about 45 minutes once a week. Call it two to three hours all in — less than most guys spend watching one afternoon of football.
No. A pair of dumbbells or resistance bands and about six feet of floor space. If you'd rather use a gym, the workouts translate directly and your coach will help you adapt them.
No. This isn't a diet. No counting calories, no giving up carbs, no bland chicken and broccoli six times a day. You'll eat real food your whole family will eat too, with room for restaurants, a beer with the boys and a glass of wine with your wife. If you can't sustain it for life, we don't teach it.
There's a full Travel Fit program — hotel workouts, airport eating, business dinners — and workouts can be done whenever your day allows. Miss one and your coach helps you adjust without guilt. This was built for real life, not perfect conditions.
We work with men with bad knees, bad backs, replaced joints, hernias and previous surgeries every day, and there's a dedicated Pain & Injury Healing plan inside. Tell your coach on day one and they'll build around it. Always check with your physician before starting any new program.
The meals are portioned for a man, but plenty of couples eat the same food. We also run the Fit Mother Project, the women's version, and our team can get her started.
The decision
Either as the day they watched their dad take back control — or as the day he left it to chance one more time.
Man to man: you've been negotiating with yourself for years. Every day you wait is another day your kids, your wife and your future self are negotiating on your behalf.
The best time to start was twenty years ago. The next best time is today.
Stop negotiating. Join us. Let's get to work.
$39 today, then $69/month. Or $399 for the year, locked in for life. Cancel anytime — one message to my team. 30-day money-back guarantee.
P.S. I started the Fit Father Project because I lost my dad too early, and I made a promise that other kids wouldn't have to. Every man who walks through this door is part of keeping that promise. If you're on the fence — take the 30 days. Hold me to the guarantee. And let's see what the next chapter of your life actually looks like.
— Dr. A